{"product_id":"hacking-the-human-mind-the-behavioral-science-secrets-behind-17-of-the-worlds-best-brands-paperback","title":"Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRichard Shotton\u003c\/b\u003e (Author), \u003cb\u003eMichaelaaron Flicker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"A book for the ages.\" --Rory Sutherland, Author, \u003ci\u003eAlchemy\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eHow did the world's best brands get so big?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThey had more than great products -- they hacked the human mind. \u003cp\u003e\u003c\/p\u003eThis book reveals their secrets. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eRichard Shotton \u003c\/b\u003e(\u003ci\u003eThe Choice Factory\u003c\/i\u003e, \u003ci\u003eThe Illusion of Choice\u003c\/i\u003e) and 9x CEO \u003cb\u003eMichaelAaron Flicker\u003c\/b\u003e take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. \u003cp\u003e\u003c\/p\u003eWhat is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are here. \u003cp\u003e\u003c\/p\u003eAnd it's not just theory. \u003ci\u003eHacking the Human Mind\u003c\/i\u003e is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for -- without them ever really knowing why.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRichard Shotton\u003c\/b\u003e is the founder of the behavioral science consultancy Astroten. He is also the author of \u003ci\u003eThe Choice Factory, \u003c\/i\u003e a book on applying behavioral science to marketing. It has sold 85,000+ copies, a 4.6 rating on Amazon, and has been translated into 15 languages. It won best sales and marketing book at the 2019 Business Book Awards. He built upon these ideas in \u003ci\u003eThe Illusion of Choice\u003c\/i\u003e (2023) and is the co-author to his latest book \u003ci\u003eHacking the Human Mind \u003c\/i\u003e(2025). \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMichaelAaron Flicker\u003c\/b\u003e is the founder and president of XenoPsi Ventures, a brand incubator firm providing financial, marketing and intellectual capital to a growing portfolio of companies. He has worked with many of the country's leading brands including Nike, JPMorgan Chase \u0026amp; Co, Chubb, AstraZeneca Pharmaceuticals, ACE Insurance and Evan Williams Bourbon. As a thought leader at the intersection of business consulting, advertising, and technology, MichaelAaron is regularly writing and speaking at industry events and is regularly featured in publications such as Advertising Age, MediaPost, VentureBeat, and Chief Marketer. He is co-author of the book \u003ci\u003eHacking the Human Mind \u003c\/i\u003e(2025).\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 8.42 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":63670329770333,"sku":"9781804091326","price":28.58,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/5558\/2813\/files\/hnvtuCAF59781804091326.webp?v=1772387720","url":"https:\/\/novellybooks.com\/products\/hacking-the-human-mind-the-behavioral-science-secrets-behind-17-of-the-worlds-best-brands-paperback","provider":"Novelly Books","version":"1.0","type":"link"}