{"product_id":"positioning-the-battle-for-your-mind-paperback","title":"Positioning: The Battle for Your Mind - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAl Ries\u003c\/b\u003e (Author), \u003cb\u003eJack Trout\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, \u003ci\u003ePositioning\u003c\/i\u003e describes a revolutionary approach to creating a \"position\" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMake and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there \u003c\/li\u003e\n\u003cli\u003ePosition a follower so that it can occupy a niche not claimed by the leader \u003c\/li\u003e\n\u003cli\u003eAvoid letting a second product ride on the coattails of an established one. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePositioning also shows you how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse leading ad agency techniques to capture the biggest market share and become a household name \u003c\/li\u003e\n\u003cli\u003eBuild your strategy around your competition's weaknesses \u003c\/li\u003e\n\u003cli\u003eReposition a strong competitor and create a weak spot \u003c\/li\u003e\n\u003cli\u003eUse your present position to its best advantage \u003c\/li\u003e\n\u003cli\u003eChoose the best name for your product \u003c\/li\u003e\n\u003cli\u003eDetermine when-and why-less is more \u003c\/li\u003e\n\u003cli\u003eAnalyze recent trends that affect your positioning. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eRies and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, \u003ci\u003ePositioning\u003c\/i\u003e is required reading for anyone in business today.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"One of the most important communication books I've ever read. I highly recommend it!\"\u003cbr\u003e--Spencer Johnson, author of \u003ci\u003eWho Moved My Cheese?\u003c\/i\u003e and co-author of \u003ci\u003eThe One Minute Manager\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of \u003ci\u003ePositioning\u003c\/i\u003e....\"\u003cbr\u003e--David Bohnett, Chairman and Founder of GeoCities\u003c\/p\u003e \u003cp\u003eThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, \u003ci\u003ePositioning\u003c\/i\u003e describes a revolutionary approach to creating a \"position\" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMake and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there \u003c\/li\u003e\n\u003cli\u003ePosition a follower so that it can occupy a niche not claimed by the leader \u003c\/li\u003e\n\u003cli\u003eAvoid letting a second product ride on the coattails of an established one. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePositioning also shows you how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse leading ad agency techniques to capture the biggest market share and become a household name \u003c\/li\u003e\n\u003cli\u003eBuild your strategy around your competition's weaknesses \u003c\/li\u003e\n\u003cli\u003eReposition a strong competitor and create a weak spot \u003c\/li\u003e\n\u003cli\u003eUse your present position to its best advantage \u003c\/li\u003e\n\u003cli\u003eChoose the best name for your product \u003c\/li\u003e\n\u003cli\u003eDetermine when-and why-less is more \u003c\/li\u003e\n\u003cli\u003eAnalyze recent trends that affect your positioning. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eRies and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, \u003ci\u003ePositioning\u003c\/i\u003e is required reading for anyone in business today.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAl Ries\u003c\/b\u003e is Chairman of Ries \u0026amp; Ries, Focusing Consultants. \u003cb\u003eJack Trout\u003c\/b\u003e is Chairman of Trout \u0026amp; Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 7.9 x 5.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 03, 2001\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":64051877314909,"sku":"9780071373586","price":30.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/5558\/2813\/files\/QjlXc3drcXVlQkZzTERWeWVwcWdhZz09.webp?v=1775004652","url":"https:\/\/novellybooks.com\/products\/positioning-the-battle-for-your-mind-paperback","provider":"Novelly Books","version":"1.0","type":"link"}