AI Marketing Blueprint: 7 New Rules for Driving Pipeline and Revenue - Hardcover
AI Marketing Blueprint: 7 New Rules for Driving Pipeline and Revenue - Hardcover
About this item
by Shiv Narayanan (Author)
Companies everywhere are missing their revenue targets. The old playbook of driving inbound traffic and pipeline is rapidly becoming more expensive, more competitive, and less impactful.
Why? Because in an AI-first world, most of the buyer journey is invisible.
What once required multiple search queries, reading websites, talking to sales reps, doing research, and making a decision can now be done in seconds. AI platforms are helping customers educate themselves without ever interacting with you or your business.
This shift means companies need to rethink their go-to-market and focus on activities that increase their visibility, authority, and referenceability to stay relevant and derisk their business continuity from the threat of AI disruption.
AI Marketing Blueprint delivers a clear, practical, and evergreen framework outlining the 7 New Rules CEOs, investors, and revenue leaders need to focus on to transform their companies and drive pipeline and revenue in a world with AI.
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