From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback
From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback
FormatBook
Language
English
ISBN-13 / SKU
9781647197063
About this item
by John Jr. Spencer (Author)
FROM DENTAL FLOSS TO GUITAR STRINGS
SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES
Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.
Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.
Number of Pages: 274
Dimensions: 0.58 x 9 x 6 IN
Publication Date: October 05, 2021
$32.58
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