If Then: How the Simulmatics Corporation Invented the Future - Paperback

FormatBook

Language English

ISBN-13 / SKU 9781324091127

About this item

by Jill Lepore (Author)

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.

Number of Pages: 432

Dimensions: 1.03 x 8.23 x 5.55 IN

Publication Date: September 14, 2021

$19.39

Temporarily out of stock.