Launching & Building a Brand for Dummies - Paperback

FormatBook

Language English

ISBN-13 / SKU 9781119748038

About this item

by Amy Will (Author)

Create a strong brand DNA--and watch it grow

These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.

In Launching & Building a Brand For Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.

Stand out on social media
Create viral campaigns
Build on Customer Loyalty and LongevityDeal with the competition

Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand For Dummies one of the secrets of--your future standout success.

Back Jacket

Make it, launch it, sell it, and profit!

If you want to grab customers' loyalty and attention, you'll need a brand that packs a wallop. Building & Launching a Brand For Dummies helps you do that with advice on crafting a clear definition of your brand, building a strong brand presence, and engaging with the right audience for your product or service. This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts.

Inside...

Craft a solid brand strategy
Get your brand on social media
Grow an online community
Create a viral campaign
Build an online community and strategic business partnerships
Write copy that makes people want to belong to your tribe

Author Biography

Amy Will launched her first business at just 24 years old, and has since established four successful brands. With a Bachelor's degree from California Lutheran University in marketing and communications, Amy's expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.

Number of Pages: 384

Dimensions: 1.1 x 9.1 x 7.3 IN

Publication Date: January 06, 2022

$32.39

Temporarily out of stock.