Managing Tourism Enterprises: Start-Up, Growth and Resilience - Paperback
Managing Tourism Enterprises: Start-Up, Growth and Resilience - Paperback
About this item
by Rob Hallak (Author), Craig Lee (Author)
Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. This book describes and includes essential business planning and teaching tools, such as: - The feasibility analysis, marketing plan, and strategic planning tools.- Lecture slides for each chapter.- Case studies with discussion questions. This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.
Curated additions for your library
Winning the Deal: Mastering Negotiation Styles to Grow Your Advantage - Paperback
The Unexpected Power of Boundaries: Rethinking the Rules, Risks, and Real Drivers of Innovation - Hardcover
Building Financial Muscle: For anyone who wants to live without financial stress forever! - Paperback
Everyone's Guide to Interviewing: The art and science of information gathering - Paperback
