Multiply Your Business Value Through Brand & AI - Paperback

FormatBook

Language English

ISBN-13 / SKU 9781637421079

About this item

by Rajan Narayan (Author)

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

Number of Pages: 200

Dimensions: 0.42 x 9 x 6 IN

Publication Date: August 05, 2021

$31.47

In Stock.