Online Influence: Boost your results with proven behavioral science - Paperback

FormatBook

Language English

ISBN-13 / SKU 9798697006924

About this item

by Joris Groen (Author), Bas Wouters (Author)

How do you turn visitors into buyers? And dropouts into sign-ups?

Cleverly applying behavioral psychology will massively increase the results of your website, app, or online campaign. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn't - and why. In this book, you will find specific and easily applicable guidelines, based on 40 years of practical experience and the insights of today's most important behavioral scientists, such as Fogg, Cialdini and Kahneman. With more than 40 real-life success cases and over 150 illustrations of dos and don'ts, this is the most complete and practical guide to designing and improving your online customer journey. "A true gift" - Dr. Robert Cialdini

Number of Pages: 416

Dimensions: 0.85 x 9.61 x 6.69 IN

Publication Date: October 18, 2020

$36.43

Temporarily out of stock.