Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people - Paperback
Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people - Paperback
FormatBook
Language
English
ISBN-13 / SKU
9781938015243
About this item
by John Tyler (Author)
Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.
Number of Pages: 96
Dimensions: 0.4 x 9 x 6 IN
Publication Date: July 13, 2015
$22.11
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