Retail Marketing - Paperback
Retail Marketing - Paperback
About this item
by Jens Nordfält (Author), Carl-Philip Ahlbom (Author)
Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, helping students uncover the secrets behind successful retailing, as well as the psychology motivating customers to behave the way they do. This thoroughly revised edition is structured into four parts, covering the fundamentals of retailing, consumer perception and decision-making, store atmospherics and layouts, and digitalisation. Learning outcomes, case studies, key takeaways, study questions and exercises are included in each chapter, making it an ideal resource for Retail Marketing and Retail Management courses. Teaching PowerPoint slides and sample course syllabi are available as supplementary materials to support instructors.
Curated additions for your library
Move: The 4-question Go-to-Market Framework - Paperback
Take Charge of Your Nursing Career - Paperback
Super Trading Setups: Effective Trading Rules: How To Make Money By Forex - Paperback
How to get started with CRO: Workbook & Insights - Paperback
