Scientific Advertising - Paperback

FormatBook

Language English

ISBN-13 / SKU 9781607962366

About this item

by Claude C. Hopkins (Author)

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.

Number of Pages: 80

Dimensions: 0.19 x 9 x 6 IN

Publication Date: April 01, 2010

$9.31

In Stock.