The Art of the Pitch: Persuasion and Presentation Skills That Win Business - Hardcover

FormatBook

Language English

ISBN-13 / SKU 9780230120518

About this item

by Peter Coughter (Author)

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Author Biography

Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

Number of Pages: 240

Dimensions: 0.8 x 9.3 x 6.4 IN

Publication Date: January 12, 2012

$35.23

In Stock.