The Practical Pocket Guide to Account Planning - Paperback

FormatBook

Language English

ISBN-13 / SKU 9780989284905

About this item

by Chris Kocek (Author), Lin Zagorski (Designed by), Rebecca Pollock (Designed by)

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

Number of Pages: 156

Dimensions: 0.33 x 7.81 x 5.06 IN

Publication Date: May 15, 2013

$38.02

Temporarily out of stock.