The Practical Pocket Guide to Account Planning - Paperback
The Practical Pocket Guide to Account Planning - Paperback
FormatBook
Language
English
ISBN-13 / SKU
9780989284905
About this item
by Chris Kocek (Author), Lin Zagorski (Designed by), Rebecca Pollock (Designed by)
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Number of Pages: 156
Dimensions: 0.33 x 7.8 x 5.08 IN
Publication Date: May 15, 2013
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