How to Write a Good Advertisement - Paperback

FormatBook

Language English

ISBN-13 / SKU 9781614278863

About this item

by Victor O. Schwab (Author)

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

Number of Pages: 252

Dimensions: 0.57 x 9.21 x 6.14 IN

Publication Date: October 05, 2015

$20.51

Temporarily out of stock.